Feb 2
What Is Remarketing and When Should It Be Used?!
A Guide
As a business, it’s important to develop innovative strategies to market to your consumers and keep them returning and buying more items.
This is no small feat because the marketplace is extremely competitive, but it is certainly possible if you implement a creative approach.
WHAT IS REMARKETING?
Remarketing refers to engaging audiences who have already interacted with your brand in some way so that they can take the desired action.
For instance, this might be sending a potential customer an email playfully saying that they forgot to purchase the item they added to their cart. They may or may not actually buy it, but this is often an effective strategy to communicate with them so they know you are paying attention, and even trying to be helpful.
WHY IS REMARKETING USEFUL?
Remarketing is useful because it helps consumers understand that you care, and that you want them to be as satisfied as possible. There are various strategies you can use.
A popular marketing technique is to give customers a discount on a certain dollar amount after they spend a designated sum of money or gift them with a free item.
This usually leads to more sales and is a relatively affordable way to keep your clients engaged, because they will almost always spend a lot in order to get those discounts!
It’s also a great way to build loyalty with your consumers and give back to those who are most dedicated. This fosters a personal relationship with your brand more often than not, which is extremely beneficial.
WHEN SHOULD REMARKETING BE USED?
There are quite a few instances when remarketing will likely be useful.
Some scenarios when you might want to implement it include:
- When a regular customer is looking for a similar item — If you are a coffee company, for example, and someone who has previously ordered a whole bean blend from you is now in search of a coffee grinder (which you sell) this might be the time to remarket to them by texting them about your product
- If you have a new product that they might be interested in, remarketing can drive more sales in some cases
- If a customer has added items to their cart without purchasing them, nudging them through a quick text or an email could lead to that sale
Remarketing is arguably essential because consumers are consistently presented with new products to try out from various brands, and advertising in creative ways could increase their loyalty to your company.
Especially if they know their hard-earned money is appreciated and they receive freebies every now and then as result.
